Brand Identity: Proximity Tour

Visual brand identity for the 2016-2017 Proximity concert tour.

Tour Color Palette:
Objective // Responsibilities: Create color palette for tour
(Note: this was locked in prior to Nike adopting the main colors for their new lines) 
Tour Launch Video:
Objective: Create a video to launch the tour // Visually focus on virtual single-shot flow // Equal focus on behind-the-scenes and the concerts themselves
Responsibilities: Direct and produce project from concept to completion // Coordinate Motion Graphics Artist // Shoot, Edit video
Live-Show LED Content:
Objective: Maintain identity continuity throughout custom display assets // Reinforce brand experience
Responsibilities: Isolate and extract core identity assets // Repackage into custom formats per room, event, stage layout (day-of-show)
Event Recaps:
Objective: Create high-impact recap videos of each event
Responsibilities: Shoot, edit all content
Innovation // Experiments
Spherical Video Exploration
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